I had the privilege recently to speak to a group of communications professionals, along with my friends Lisa Zone and Alexa Marinos at Cleveland PR Firm Dix & Eaton, about the legal implications of using social media in marketing communications. You can read a bit about it here at Time.com http://business.time.com/2012/07/18/protect-your-company-from-social-media-mayhem-2/
It was a fun…
My marketing agency clients frequently express frustration about the business pitch process. Not the creative part of the process – they enjoy that, or they wouldn’t be in the business, I hope. And not the deadline pressure. What they worry about is giving away their work.
This is a much-discussed concern in the marketing world. Agencies and their clients are forever engaged in this…
I spend a lot of time working with clients to determine when and why it’s appropriate to seek trademark protection for brands. Since many of the questions about trademarks seem “universal” (ie. I get them a lot), I thought it would be helpful to talk about them here. So here, in no particular order, are 6 of the most frequently asked questions about trademarks:
How do I know when I need…