About Legal + Creative:
Legal + Creative is a site devoted to helping professionals in the marketing, advertising and communications industries protect and monetize their creative assets. Find content here about the legal issues marketers face every day, like intellectual property rights, social media and content marketing compliance, and agency-client and agency-freelance relationships. Legal + Creative is published by attorney Sharon Toerek.
The creative process of branding a product or business raises questions about trademark clearance, use and protection. Find helpful information about legal considerations related to trademarks here at Legal + Creative. More Information »
Marketing professionals are in the business of developing and monetizing creative assets. This requires careful attention to copyright registration, license and transfers, and sometimes rights acquisition from other parties. Learn to spot and address these critical rights protection issues. More Information »
The agency-client business relationship requires a strong, understandable, legal structure so that issues like rights ownership and transfer, client confidentiality, and liability issues are clear. Get guidance on these issues, along with information on pre-relationship rights protection. More Information »
The freelance workforce is a modern fact of life in the marketing industry. These independent contract relationships create interesting questions about rights ownership and transfer, as well as fair competition. Find best practice information about managing these relationships. More Information »
Social Media Law and Content Marketing Law
The rising use of social media and content marketing in integrated campaigns creates legal implications in the areas of trademark, copyright and employment law. Get information here about proactive legal policies to handle them. More Information »
Ad and Marketing Regulations
Stay up to date on the laws, regulations, and policies that impact marketers. More Information »
The most recent content posted by Sharon Toerek at Legal + Creative.
Ask 100 agencies how they measure success, and odds are you’re going to hear some iteration of the same thing.
July 11, 2018
True or false?
Anyone involved in the advertising process can be held liable under most regulations and statutes…