The L+C Blog

When Things Fall Down: Your Agency’s “Fast Action” Plan for Common Marketing Legal Emergencies

marketing legal and creative be prepared

When legal issues confront your agency it feels personal. It hits home. It puts your people, your work and your reputation in the balance.

This is the world I live in with my agency clients and it’s more common than you might think.

Even if a legal emergency (definition: something’s gone bad, and you need to act ASAP) happens infrequently in your work as an agency leader, when it…

Strategic Planning for 2018? Six Key Legal Questions for Your Agency in the New Year

The new year is quickly approaching and with it the pressure of planning and prioritizing your agency’s needs for Q1 and beyond.

If you haven’t begun making your list, and not to mention checking it twice, a legal audit is a fundamental starting block.

A legal “audit” might sound like a holiday buzzkill, but it’s really a non-threatening and straightforward way to take an…

Marketing Under the Influence: Understanding the Legal Implications


Marketers may have been uncertain about the regulatory environment at the beginning of a new administration in Washington; but it’s become clear that the FTC remains actively focused on issues of transparency and disclosure in influence marketing tactics.

I know firsthand from my work with marketing agencies that nobody wins when “legal” puts the halt to a brilliant campaign or creativ…

Agency Marketing Strategies That Help Clients Win and Keep Lawyers Happy

marketing agency legal puzzle

Whether on behalf of the clients you serve, or your own agency efforts, the more sophisticated marketing strategies become, the more legal risks you’ll face in your agency.

After providing legal counsel to marketing agencies for 15 years, I’ve seen lots of examples of marketing campaigns “unraveled” in all areas or at all stages of execution.

The most common cause? A reluctance to…

Sharon Toerek to Present at INBOUND 2017: Keep Marketing Safe and Lawyers Away

toerek inbound 2017

CLEVELAND – Sept. 19, 2017 – Sharon L. Toerek, intellectual property and marketing law attorney, and founder of Toerek Law, will present, “Keep Marketing Safe: How to Design A Marketing Strategy That Keeps Lawyers Away,” at INBOUND 2017, 1 p.m., Tuesday, Sept. 26.

In this session, designed for marketing agencies, attendees will learn the rules marketers need to keep it all legal in…

The 5 Legal Mistakes You’re Making in Agency New Business – and How to Fix Them

marketing agency new business mistake

The agency new business process is, for most agencies, exciting and stressful at the same time.

While your team is focused on the thrill of a potential “win,” and what that could mean for the agency’s fortunes, it’s probably equally under stress about meeting deadlines, putting forth your best efforts for the prospect, and keeping other clients happy too.

Jody Sutter of Sutter…

Three Rising Legal Risks in Content Marketing and Social Media for Agencies

Has one of your clients received a “friendly” letter from the FTC lately inquiring about its disclosure and transparency practices in influencer marketing?

“Operation Full Disclosure, Part 2,” a correspondence campaign that began circulating in March, appears in full swing, and it’s a not-so-subtle education effort by the FTC to ensure brands (and their agencies) know and understand…

Intellectual Property: Why Your Marketing Agency Should Take a Closer Look

Closer look at IP

Although a significant part of my marketing law practice involves helping marketing agencies protect their interests in client contracts or in freelance relationships, or counseling them how to protect their clients, most agencies don’t realize the full financial and business potential of leveraging their own intellectual property in these transactions.
I’ll say it simply: some of your best…

Sharon Toerek to Present at INBOUND 2016: Fixing Your Agency New Business Legal Mistakes

inbound 2016 agency legal

CLEVELAND – Nov. 1, 2016 – Sharon L. Toerek, intellectual property and marketing law attorney, and founder of Toerek Law, will present, “The Five Legal Mistakes Your Agency is Making in New Business – And How to Fix Them,” at INBOUND 2016, Friday, Nov. 11, 10:30-11:15 a.m.

Agencies navigating new business opportunities, while managing their current client deadlines and other agency…

Sharon Toerek to Present Legal Session at Content Marketing World 2016

CLEVELAND – Aug. 31, 2016 – Sharon Toerek, intellectual property and marketing law attorney, and founder of Toerek Law, will join lawyer Ruth Carter for an interactive Q&A session at Content Marketing World 2016, which will cover how to safely succeed in content marketing while taking a proactive approach to protecting creative work and minimizing legal risk.

The segment, “Why Can I…


Sharon Toerek
Toerek Law
1240 Huron Road, Suite 200
Cleveland, Ohio
Call Me: 800.572.1155
Email: sharon@legalandcreative.com

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