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The L+C Blog

LET’S GET TOGETHER: AGENCY STRATEGIC ALLIANCES, DONE SAFELY

As an agency owner, you likely spend a lot of time thinking about where your next business opportunities will present themselves.

If your agency is like a lot of its peers, the answer might be that your next opportunity is from another agency.

Perhaps it’s because your client needs services that your agency isn’t staffed to offer. Or that another agency wants you to provide your…

Through The Looking Glass – A Quick Guide For Agencies To The New Corporate Transparency Act

Our main newsletter article last month focused on data privacy – the business of keeping information private and undisclosed.

This time, let’s talk about disclosure – specifically disclosure of your information as an agency owner to the federal government.

If your agency role includes the status of business owner, by now you have probably heard of the Corporate Transparency Act…

It’s A Private Matter – Agencies And Data Privacy Regulations Today

It’s not always obvious, but consumer data plays an essential role in your agency’s marketing strategies. Agencies need to be aware of the implications privacy laws can have on you and on your clients as you develop your next strategy recommendation or campaign idea.

In 2023, four new states adopted statutes protecting the use and collection of consumer data, and several more states…

It’s Unavoidable: What The FTC’s Updated Endorsement Guidelines Mean For Your Agency

Have you been seeing more “Paid Partnership” or “Advertisement” tags lately while scrolling your feed? This is largely in part due to the FTC’s updated endorsement guidelines, which are even more strict than they were mere months ago. As an agency, you should be aware of the new regulations being imposed on the brands and talent you work with. This article will give you the basic…

What Agencies Need to Know About Artificial Intelligence

Artificial Intelligence (“AI”) is used by more people than ever, and it has firmly positioned itself as one of the great new technological frontiers. However, whether you are using AI to generate audios for your personal TikTok or to ghostwrite blog posts and copy for your business, the Copyright Office has put its foot down. You don’t own copyright in anything the AI produces – in…

Some Common Agency Independent Contractor Scenarios

As an agency owner, you work hard to prepare for unforeseen circumstances. You read books, you hold meetings, you buy insurance, you subscribe to this blog . . .  And yet, situations with your contractors can really come out of left field, can’t they?

In this article, we walk through four different scenarios common with independent contractors that can have significant impacts on your…

The FTC Proposes the End of Non-Competition Clauses – What It Means for Your Agency

You have probably heard that non-competition clauses and non-competition agreements are becoming increasingly tough to enforce in many states. However, the Federal Trade Commission (“FTC”) recently proposed legislation that would make any non-competition agreement or clause completely unenforceable throughout the country. If this legislation were enacted, it would have widespread impacts.

BRAND SAFE: A Trademark Guide for Your Agency’s Next Branding Project

Deciding on a brand name, logo, or slogan is not an easy process. It is even harder when you submit your proposal for legal clearance and your lawyer says, “back to the drawing board”. Trust us, we hate saying this as much as you hate hearing it!

We have developed this guide for two reasons. First, whenever you decide on a brand scheme without consulting a lawyer, we hope that you w…

The Agency’s Legal Guide for TikTok Sounds

Agencies know that launching a brand campaign can be fast, exciting, and a tad chaotic. Adding influencers into the mix only makes things more complicated, and details can easily get lost along the way. It is no surprise, then, that agencies sometimes find themselves in hot water for unauthorized sounds being used in TikTok posts.

Copyright law is complicated, but TikTok is a necessity.

What Agencies Need to Know About the FTC’s Proposed Changes to the Endorsement Guidelines

The law is typically slow to catch up with business practices, so it’s no surprise the FTC is just now proposing changes to its endorsement and testimonial guidelines for marketers thirteen years after its 2009 amendments (the iPhone 3 era, to be exact).

There’s a lot to digest in the proposed changes, but we are going to give you the highlights so that you can be prepared when…

Contact

Sharon Toerek
Toerek Law
737 Bolivar Road, Suite 110
Cleveland, Ohio
44115
Call Me: 800.572.1155
Email: sharon@legalandcreative.com

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